pablo f. medina branding guidelines 2021
Pablo F. Medina coaching business’ branding guidelines has a minimalistic style that preserves the clear and straight forward message of the business and transmits calmness and confidence to its viewers.
It has a colour palette that would make the audience feel welcomed and cozy, therefore they would engage and connect easier with the content. With a typographic style that shows the Stoic personality of the brand, enlarged and tall fonts have been chosen based on the tall and majestic buildings that characterise the architectural style of the ancient Greek and Roman cultures.
The flourishing concepts are a metaphor that depicts the personal growth that the client pursues, starting from the roots of a plant that need the nutrients, the water, and the appropriate ground (motivations, learning, actions) to grow the stem, branches, and leaves of the plant (targets reached, personal growth).
